In the contemporary landscape of celebrity, business, and culture, few figures have navigated the intersection of these worlds with the acumen and poise of Hailey Bieber. As a model, entrepreneur, and public figure, her journey is marked by distinct visual aesthetics, formidable business achievements, and a candid navigation of personal life under intense public scrutiny. While the provided materials do not specify a particular birthstone ring, they offer a rich tapestry of information regarding her style evolution, the monumental success of her beauty brand, Rhode, and her reflections on marriage and motherhood. This article explores the multifaceted identity of Hailey Bieber, drawing exclusively from the provided sources to detail her professional milestones and personal resilience.
The narrative of Hailey Bieber is one of transformation—from a runway model seeking her place to a powerful business mogul whose influence is visible on billboards across Los Angeles. Her story is not defined by a singular gemstone but by the creation of a billion-dollar brand, the embrace of a distinct fashion sensibility, and the strength required to maintain a marriage in the global spotlight. Through her candid interviews and public appearances, a portrait emerges of a woman who has redefined her own power, moving from the catwalk to the boardroom with strategic precision and an unwavering sense of self.
From Catwalk to Corporate Power: The Genesis of Rhode
Hailey Bieber’s professional journey began in the world of high fashion, a path she pursued with dedication, though not without internal conflict. Reflecting on her time as a model, she admitted, "That was tough because I didn’t feel that I belonged on the runway very much." This sense of not fully belonging to the traditional modeling world did not deter her ambition; instead, it catalyzed a pivot towards entrepreneurship, a field where she could build something entirely her own.
In 2022, she launched Rhode, a skincare brand built on the principles of minimalist efficacy and accessible luxury. The name itself, a nod to her middle name, signaled a deeply personal venture. Within three years, Rhode achieved a milestone that few brands ever reach: a billion-dollar valuation. In the spring of 2025, Bieber sold Rhode to E.l.f. Beauty in a landmark deal, a transaction that cemented her status as a formidable businesswoman. As she explained in a GQ cover story, the decision to sell was not taken lightly. "I always said that I would never sell the company unless it was a billion dollars," she stated. "I was just like, it’s going to be this or I am not doing it. That was my goal." The opportunity with E.l.f. presented the right "home" for her brand, one that checked all her boxes and then some.
The scale of her success is visually underscored by her presence in the public sphere. A GQ feature from late 2025 paints a vivid picture of her ubiquity in Los Angeles, with her image appearing on four separate billboards along a one-mile stretch of Sunset Boulevard. These billboards captured the different facets of her identity: "Hailey the fashion muse fronting a DKNY campaign," "Hailey the celebrity wife and mother," "Hailey the influencer," and most significantly, "Hailey the visionary businesswoman in an ad for her beauty brand, Rhode." This visual dominance reflects not just personal achievement but a new paradigm of the modern mogul, one who seamlessly blends her personal brand with her business empire.
Her entrepreneurial spirit extends beyond the digital realm into tangible, high-profile moments. To celebrate Rhode’s record-breaking retail debut with Sephora and its acquisition by E.l.f., Bieber rang the opening bell at the New York Stock Exchange in September 2024. For the occasion, she chose a Calvin Klein black pinstripe wool skirt suit, an ensemble she recalled as one of her favorites of the year. "When we rang the bell, I felt like [the suit] was so chic, but also a little bit sexy, and very powerful," she said. "And when I think of power dressing, that’s what I lean toward most, is suiting and jackets. That feels very boss to me." This choice of attire speaks to her understanding of visual language and how to project authority and confidence in critical professional settings.
The Evolution of a Style Icon
Hailey Bieber’s personal style has been a subject of fascination and influence for years, evolving from a clean, minimalist aesthetic to something more daring. She has cultivated a look that is often emulated, characterized by neutral tones, oversized tailoring, and a sophisticated, almost clinical, approach to fashion. However, as she grows, so does her desire to experiment.
In her own words, "For me, it’s easy to feel safe in things that are monochromatic, or all-black or beige and brown tones that I know work for me, but I definitely would love to continue to play around with that a little bit more with color, silhouettes and textures." This statement reveals a conscious effort to push her own boundaries, moving beyond the safety of a well-established aesthetic. Her style journey is documented in various public appearances, from the Met Gala to casual outings in Los Angeles, where she proves that even a "simple outfit of jeans and a jumper can be" incredibly chic.
Her fashion choices are often tied to specific moments in her life and career. For the launch party of Rhode in the UK, she "dressed to impress," showcasing her commitment to her brand's image. When accepting the Beauty Innovator of the Year award in New York, she leaned into a "goth-chic aesthetic," demonstrating her versatility and willingness to play with different moods. This adaptability is a hallmark of a true style icon—someone who understands the context and uses fashion as a tool for expression, whether it’s to project power at the stock exchange or to celebrate a personal achievement with a bold, unconventional look.
Navigating the Public Eye: Marriage, Motherhood, and Scrutiny
Behind the curated images and business headlines lies a deeply personal story of navigating life under a microscope. Hailey Bieber has been remarkably candid about the challenges of maintaining a private life, particularly her marriage to pop superstar Justin Bieber, while facing relentless public speculation. In a 2025 interview with Vogue Italia, she opened up about the toll this takes, especially in the vulnerable postpartum period following the birth of their son, Jack Blues, in August 2024.
She described the time after his birth as "the most delicate period I've ever been through in my life," a time of learning to "live with a new version" of herself, which was "very difficult." This personal transformation was compounded by the constant noise of online rumors. "Having to do all this while constantly reading falsehoods on the internet like 'They're getting divorced' or 'They're no longer happy together' is something that really drives you crazy," she confessed. Her response to the persistent chatter is one of defiant realism: "I have a real life. It's the one I share with my wonderful family, with my friends, with the people who know me and love me."
This sentiment was echoed in a Vogue cover story from May 2025, where she reflected on the hope that the hate would subside after seven years of being with Justin and after having a child. "Well, I thought seven years in it would’ve already, and it hasn’t," she admitted. "You would think after having a child, people would maybe move on, chill out a little bit, but no. So I guess these bitches are going to be mad." Her unfiltered response highlights her resilience and her refusal to be defined by public opinion.
Her husband, Justin Bieber, has also publicly acknowledged her strength. In a statement to Vogue, he praised her, saying, "She’s in the spotlight, and has the attention because of her effortless knack for style, business, art and fashion. And the way she makes being a mom and wife look easy." He further solidified their bond with a powerful reflection on their relationship: "I’ve done a lot of dumb things in my life, but the smartest thing I’ve ever done was marry Hailey."
This mutual support system is crucial, as Hailey has also learned to navigate criticism by following Justin’s lead. Having been in the spotlight since he was a child, he offered her invaluable advice: "Baby, trust me, I’ve been here before many, many times. You’re not going to win. There is no winning." This perspective helps her contextualize the noise and focus on what is real.
Her support system extends to her close friends as well. Kendall Jenner, a longtime friend, described Hailey as "caring" and "almost maternal," adding, "I'm a bit of a hypochondriac, and if I'm having a panic attack, she'll come right over and take care of me." This glimpse into her private life reveals a person who, despite her powerful public persona, is grounded in genuine relationships and a deep capacity for care.
Conclusion
The story of Hailey Bieber, as told through the lens of recent interviews and profiles, is not about a single, static image or a piece of jewelry. It is a dynamic narrative of growth, resilience, and strategic power. From her early days of feeling like an outsider on the runway to becoming the face of a billion-dollar beauty empire, she has consistently redefined her own terms of success. Her style, while a source of public fascination, is a tool she uses to express her evolving identity, moving from safe neutrals to bold statements. Most importantly, her candidness about the struggles of postpartum life and the relentless public scrutiny of her marriage reveals a profound inner strength. Hailey Bieber’s legacy is being built not on a foundation of fleeting trends, but on the bedrock of business savvy, personal authenticity, and an unwavering commitment to her family and her own vision.